THE CLIENT: METSÄ

Metsä, a forerunner in the bioeconomy with products made from a range of renewable materials. They create high-quality packaging, wood products, and paper materials, as well as raw materials and manage forest assets with a focus on sustainability, creating a carbon sink, and resource efficiency.

THE TOPIC: EQUALITY

Recognizing the importance of promoting equality and diversity, Metsä was looking for a supplier to create an innovative e-learning to promote, share, and reinforcetheir commitment to diversity, equality, and inclusion throughout their organization. The target audience included all Metsä employees, who come from manydifferent countries and cultures, so cultural sensitivities that had to be taken into account throughout the project process and development.

THE CHALLENGE: SENSITIVE CONTENT WITH MANY AREAS TO COVER
Due to the sensitive nature of the topic, the challenge was to create an e-learning that all Metsä employees could relate to through their own experiences about equality and inclusion, while promoting common policies and describing prohibited, as well as appropriate, behaviors to ensure equality and inclusivity throughout Metsä’s diverse organization.

In addition, describing model behaviors and motivating people to adopt them without seeming trivial or insensitive is hard to do, especially with a sensitive topic of such importance to top management. The challenge was to get convey the message and policies without moralizing or sounding too high-level.

How do you address sensitive issues with thousands of people from vastly different backgrounds, cultures, experiences, and traditions, while still maintaining a sense of unity throughout the organization?

THE SOLUTION: SCENARIO- BASED LEARNING

When discussing sensitive issues, presenting the topic in a more relatable format than traditional classroom or digital trainings is particularly effective. For Metsä’s Equality training, we presented the content, policies, and key learning objectives through a series of professionally acted video scenarios. This video-scenario approach not only keeps learners engaged, but also helps them relate to the given topic, connect it to their own experiences, understand the problems presented and the desired response all on a deeper level. This approach helps learners internalize the correct, or model, behavior so they can apply it in any similar situation they may face themselves. This approach also helps minimize any backlash or disengagement that traditional methods of presenting information may cause.

Scenario-based learning is an approach that we have developed in the ethics & compliance industry with three main steps for success.

First, the video scenario presents a short explanation and visual display of a common, realistic situation that an employee has experienced or could find themselves in. Each scenario ends with an inappropriate or unfinished response. Second, the learner is then asked to select the best response for this situation from several alternatives, some appropriate and some not. This requires the learner to reflect not only on what they saw in the video, but on their own instincts and behavior in response.

The last step, which is vital for modeling and reinforcing the appropriate response, is another short video that describes both the correct response, the reasoning behind it, and why it is important to promoting equality, diversity, and inclusion at Metsä.

These steps, replicated several times throughout the training, created a unique approach for an e-learning, and helped Metsä address sensitive, but important topics throughout their organization. The training was able to create an impact despite the large target audience.

To ensure the learner also has access to the key messages from the training, we also created a training “notebook”, which summarized the important takeaways from each scenario in one place and could be downloaded at the end of the training.

When clients approach us with unique challenges, we love to find novel solutions that create the impact they are looking for. Our work with Metsä shows that thinking outside of the box and investing in elevating your corporate culture can have many benefits!

The Israeli Ministry of Health (MoH) wanted to create a single source of knowledge to train the entire healthcare personnel helping in the fight against COVID-19. The information needed to be deployed quickly and effectively while keeping track of the training status and completion to ensure quality professional care in this critical time. That is when Kiloma Advanced Solutions teamed up with us to provide the best solution possible, despite extreme time constraints.

A partnership created a new kind of service for a country in crisis

Our partner, Kiloma Advanced Solutions, has overseen the customer configuration during the project while at Datafisher we made the technical adjustments according to the requirements and needs of the Israeli MoH and situation. The cooperation between us, two companies one Finnish and one Israeli, has been smooth and adaptive. This helped the Ministry of Health decide that our service was the best choice, offering them agility, flexibility, reliability and extremely cost efficient. The platform also needed to be highly secure and we have put it through several cybersecurity checks and is constantly developed accordingly to meet the highest requirements in the industry to meet their security needs.

THE solution needed to be swift and extensive

In the world of misinformation about COVID-19 and its treatment, the service provided by Datafisher & Kiloma allows the Ministry of Health fast and smooth deployment of official content for treating COVID-19 patients from intubation to giving the vaccines and much more, allowing them to communicate any changes or updates as soon as it happens.

Datafisher’s platform is very flexible and efficient for cases where tailored processes are needed and that is what is different compared to other available learning management systems

— CEO Eyal Benjamin of Kiloma Advanced Solutions.

The system is widely used in the fight against COVID-19 and the majority, if not all, of the healthcare personnel in Israel who are administering the vaccine have been trained and updated using the online trainings on the platform. It is a prerequisite before they are authorized to give either the Pfizer or Moderna vaccines.

The driving mission is to offer a cost-effective and innovative way for training & communication of large organizations by being very cost-efficient and flexible. We believe you should not have to change your processes; we make IT fit your needs.

Adaptability is key in fighting to save lives

To meet the needs of the Israeli MoH, we adapted our Datafisher learning management system (LMS) for them to:

• Handle different organizations on one platform with over hundreds of different nursing sites, hospitals, and clinics all using the system at once, all with separate login needs.
• Distribute content to thousands of users quickly and efficiently for multiple trainings
• Undergo rigorous security testing to guarantee that the sensitive information from a governmental organization is kept safe.

THE CLIENT: LARGE COMPANY OPERATING IN THE FORESTRY MANUFACTURING INDUSTRY
Our client is a leading provider of renewable solutions in packaging and paper materials around the world. With over 20,000 employees in over 50 countries, they develop and produce solutions based on wood and biomass for different industries.

THE TOPIC: INTELLECTUAL PROPERTY RIGHT AND PATENTS
Their Intellectual Property Division was looking for a supplier to create an interactive and engaging digital training for their R&D researchers and Project Leaders to increase their knowledge and awareness of intellectual property and patent rights. The training had to present a lot of specific, legally heavy content in a clear, understandable way for a variety of employees from various departments, levels, and job functions.

THE CHALLENGE: STRIKING A BALANCE BETWEEN WORDS AND IMPACT

The Intellectual Property Rights team had great content to work with and an understanding of what they needed to have in the training. The challenge was to find a way to present that content clearly while avoiding using legal jargon that the learner may not know and ensuring that the learner understands the key messages of the IP Rights & Patents training.

In addition, good practice recommends trainings of 30 minutes or less to hold the learner’s attention and maximize information retention without negatively impacting employee productivity. This added another layer to the puzzle, as the training needed to present a large amount of important information.

How do you ensure you say all that needs to be said without saying too much, that your message is heard, and that the training has the impact you want?

THE SOLUTION: IMPACT THROUGH INTERACTION

At Datafisher Ethics & Compliance, we believe that when you invest in training for your team or organization, you should get the impact you are looking for – and text on a slide doesn’t cut it. To achieve long-lasting impact, you need to engage the learner throughout the training. We solved this client’s challenge by incorporating various types of interactive activities at strategic points in the training to drive the message home.

One way we accomplished this was by using a hotspot activity. Hotspot activities are visually appealing and present detailed information in small parts.This is crucial when presenting a lot of information for one topic, as it let’s the learner interact with the training in a simple, intuative way without overloading.

Presenting the information in small increments was key, as it allowed the learner to interalize each message without overloading them with too much at one time, and using clear language to ensure everyone could understand the message also helped!

Another valuable resource we utilized was the power of video. Throughout the training, we incorporated custom videos made together with the Intellectual Property team to give the training a personal touch. The legal team even took time to spell out their thanks for taking the training, a simple but effective gesture of gratitude that also elevates their company culture.

We take pride in our trainings and believe they should be long-lasting. Even years later, the Intellectual Property Rights and Patents training for our client continues to engage learners:

Datafisher assisted us in creating an e-learning exploring the field of Intellectual Property and Patent Rights mainly targeting our in-house researchers and project leaders. Our aim was to use the e-learning concept to increase the staff’s knowledge of these important topics. From the very initial planning phase, the Datafisher team provided great support and guided us through the process in a very professional way, up through the launch of the resulting online training and subsequent evaluation of the participant’s performances. We highly appreciated working with Datafisher. The team was very professional and provided creative and innovative solutions, while also listening to our needs and suggestions. The resulting e-learning was beneficial to the target groups at [our company], and we use it frequently.

 – K. F., Intellectual Property Team Leader