THE CLIENT: METSÄ
Metsä, a forerunner in the bioeconomy with products made from a range of renewable materials. They create high-quality packaging, wood products, and paper materials, as well as raw materials and manage forest assets with a focus on sustainability, creating a carbon sink, and resource efficiency.
THE TOPIC: EQUALITY
Recognizing the importance of promoting equality and diversity, Metsä was looking for a supplier to create an innovative e-learning to promote, share, and reinforcetheir commitment to diversity, equality, and inclusion throughout their organization. The target audience included all Metsä employees, who come from manydifferent countries and cultures, so cultural sensitivities that had to be taken into account throughout the project process and development.
THE CHALLENGE: SENSITIVE CONTENT WITH MANY AREAS TO COVER
Due to the sensitive nature of the topic, the challenge was to create an e-learning that all Metsä employees could relate to through their own experiences about equality and inclusion, while promoting common policies and describing prohibited, as well as appropriate, behaviors to ensure equality and inclusivity throughout Metsä’s diverse organization.
In addition, describing model behaviors and motivating people to adopt them without seeming trivial or insensitive is hard to do, especially with a sensitive topic of such importance to top management. The challenge was to get convey the message and policies without moralizing or sounding too high-level.
How do you address sensitive issues with thousands of people from vastly different backgrounds, cultures, experiences, and traditions, while still maintaining a sense of unity throughout the organization?
THE SOLUTION: SCENARIO- BASED LEARNING
When discussing sensitive issues, presenting the topic in a more relatable format than traditional classroom or digital trainings is particularly effective. For Metsä’s Equality training, we presented the content, policies, and key learning objectives through a series of professionally acted video scenarios. This video-scenario approach not only keeps learners engaged, but also helps them relate to the given topic, connect it to their own experiences, understand the problems presented and the desired response all on a deeper level. This approach helps learners internalize the correct, or model, behavior so they can apply it in any similar situation they may face themselves. This approach also helps minimize any backlash or disengagement that traditional methods of presenting information may cause.
Scenario-based learning is an approach that we have developed in the ethics & compliance industry with three main steps for success.
First, the video scenario presents a short explanation and visual display of a common, realistic situation that an employee has experienced or could find themselves in. Each scenario ends with an inappropriate or unfinished response. Second, the learner is then asked to select the best response for this situation from several alternatives, some appropriate and some not. This requires the learner to reflect not only on what they saw in the video, but on their own instincts and behavior in response.
The last step, which is vital for modeling and reinforcing the appropriate response, is another short video that describes both the correct response, the reasoning behind it, and why it is important to promoting equality, diversity, and inclusion at Metsä.
These steps, replicated several times throughout the training, created a unique approach for an e-learning, and helped Metsä address sensitive, but important topics throughout their organization. The training was able to create an impact despite the large target audience.
To ensure the learner also has access to the key messages from the training, we also created a training “notebook”, which summarized the important takeaways from each scenario in one place and could be downloaded at the end of the training.
When clients approach us with unique challenges, we love to find novel solutions that create the impact they are looking for. Our work with Metsä shows that thinking outside of the box and investing in elevating your corporate culture can have many benefits!